B2B brand positioning + lead gen systems

Fix the fundamentals first.

So here is the thing, most B2B marketing does not fail because people are not trying hard enough. A fundamental gets skipped, the message, the targeting, the follow through, and everything built on top of it wobbles. I help founders and marketing leaders fix that first, before adding another campaign on top of a shaky base.

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What I do

13+ years building B2B marketing engines that convert.

Most of my work is not glamorous. Full funnel marketing across B2B custom services, SaaS, and digital consulting, in the US, UK, MENA, and APAC markets. Brand positioning, content, demand gen, automation. The boring fundamentals, fixed properly, again and again.

13+Years in B2B & SaaS marketing

3xMQL volume growth delivered

4Markets: US, UK, MENA & APAC

6Marketing leadership roles

B2B & SaaS marketing

Full funnel programs built for consultative, high ticket sales. A consumer playbook bent to fit B2B rarely holds up.

Lead generation & nurturing

Funnels that get you quality MQLs and SQLs, with attribution you can actually trace back, first touch to closed deal.

Branding & positioning

So this is usually the fundamental that is broken before anything else is. Messaging and GTM positioning that gets product, pre-sales, and delivery saying the same thing.

AEO & GEO strategy

Answer Engine Optimization and geo-targeted campaigns, built for how buyers actually search now.

Revenue cycle management

Full visibility from awareness to deal closure. ROI tracking that holds up when someone in the boardroom questions it.

SEO, SEM & PPC strategy

Paid and organic acquisition built for long, considered B2B buyer journeys.

Core competencies

Full-Funnel CampaignsMarketing Automation & Drip CampaignsSocial Media MarketingContent Strategy & ManagementWeb & Funnel AnalyticsApp Store OptimizationCross-Functional Team Leadership

Tools & platforms

Google AdsMeta AdsHubSpotSEMrushAhrefsGA4Google Tag ManagerLinkedIn AdsWordPressMailchimpNotionTrelloCanvaMatomoClarity

About

I fix fundamentals for a living.

I am Salil. I have spent years running lead gen and brand positioning for B2B companies, SaaS platforms, agencies scaling their own pipeline.

Most marketing does not fail from a lack of effort. A fundamental gets skipped, unclear positioning, inconsistent execution, nobody checking the basics before adding the next tactic. I fix that first. Sharpen the message, build the system, make it repeatable.

Real experience, and I write about what has actually worked, and what has not, on Substack and LinkedIn every week.

See my Substack Check my LinkedIn