Free B2B lead scoring on real signals, no CRM or login required.
8 behavioral and intent signals in, 1 readiness score out. No login, no CRM connection, no cost.
Know exactly which lead to call first, in 10 seconds, without opening a CRM or guessing off a gut feel. Score My Lead takes 8 real signals, engagement time, return visits, depth of interaction, touchpoints reached, velocity of engagement, multi-persona penetration, traffic source intent, and requirement context, and turns them into a single score out of 100 with a clear next step, Nurture, Monitor, or Priority. No login, no CRM connection, no cost.
QUAL.
PLAYBOOK
Select 2 to 5 saved leads below and click Compare to see them ranked side by side.
Go to the tool
You're already here
Enter the lead's name
Optional, just helps you tell leads apart later
Answer the 8 questions
Pick the option that best matches this lead for each dropdown
Click "Score lead"
You'll see a raw number out of 100
Enter your email
One-time only, unlocks the full breakdown, your browser remembers you after this
See your full result
Score, tier (Nurture, Monitor, or Priority), and a suggested next step
Click "Save lead"
Adds it to your Saved Leads list, stored in your browser only
Repeat for more leads
No email prompt again, score as many as you want
Compare leads
Check 2 to 5 saved leads, click Compare Selected, see them ranked side by side, highest score first
Export anytime
Download your Saved Leads list as a CSV or PDF whenever you need it
Lead scoring without the enterprise price tag
Score My Lead
- Free to use, every time
- No CRM or existing platform required
- Free B2B lead scoring on real signals, no CRM or login required
- No sales call needed to get started
- Works standalone, 1 email, nothing else
Alternatives
- Usually locked behind a paid CRM or enterprise subscription
- Setup, integration, or a sales call needed before first use
- Built for teams already deep inside a specific ecosystem
- Pricing scales with contacts, seats, or usage
- More than a small team needs for a quick readiness check
What each signal measures, and why it matters
Time on case studies or tools
Measures whether someone actually engaged with proof, rather than skimming a headline and leaving. Time spent with actual evidence is a much stronger signal than a page view.
Return visits in 7 days
Measures whether the decision is still active. Someone who comes back on their own, without a reminder pulling them in, is telling you the decision has not gone cold.
Depth of interaction
Measures how much of what you offer someone actually used, beyond whether they landed on a page. Skimming 1 resource and using several are very different levels of evaluation.
Touchpoints reached
Measures how many times someone has already engaged with you, since B2B buyers rarely decide off a single interaction. A lead on their 3rd touchpoint behaves differently than a lead on their 1st.
Velocity of engagement
Measures how fast someone is actually moving through the decision, beyond whether they engaged at some point. A lead going quiet for weeks behaves nothing like one moving fast.
Multi-persona penetration
Measures whether more than 1 person at the company is now involved. A single person engaging often signals early research. Multiple people usually signals the buying process has started.
Traffic source intent
Measures where the visit actually came from. A direct search for a specific solution behaves very differently than a generic social click. The source carries signal before anyone answers a question.
Requirement context
Captures whether someone is actively evaluating options right now, or just exploring for later. This is the 1 signal reflecting stated intent directly, and it often catches what the others miss.
One lead, scored across all 8 signals
This is exactly what the tool does with your own leads, shown end to end with a real example.
Solidly inside the Priority range (75–100). This is the exact output you would get running these same 8 answers through the tool yourself.
3 mistakes that quietly wreck a scoring system
Skipping the basic check before adding a scoring system at all
Teams often jump straight to building a scoring model before fixing whether they are tracking the right behavior in the first place. A scoring system built on bad or missing tracking data will confidently produce a wrong answer.
Treating vanity signals as real signals
A page view is not engagement. A form fill with no follow-up activity is not intent. Teams often build scoring models around whatever data is easiest to pull, and end up with a score that looks precise but measures the wrong thing.
Scoring once and never revisiting the lead
A score taken at 1 moment in time goes stale fast. A lead that looked lukewarm last week can be moving quickly this week, and a static score has no way of catching that shift.
Quick reference
You might also want to check
A high lead score does not mean much if the website itself is losing people before they ever reach a form. The Website Fundamentals Check looks at the other half of this problem, whether the basics of the site are actually working.
Leave your valuable feedback on Score my Lead
FAQ
What is lead scoring?
Lead scoring is a way to rank incoming leads by how likely they are to convert, based on real behavior instead of a guess or gut feel.
How does Score My Lead work?
You stop treating every inbound lead the same way. Answer 8 quick questions and the tool tells you whether this lead is worth calling today, worth watching, or not ready yet, sorted into Nurture, Monitor, or Priority, based on a score out of 100.
Is it free?
Yes. There is no login and no cost to use it.
Does it connect to my CRM?
No. It works as a standalone check. You take the result and use it to decide how to prioritize follow-up inside whatever CRM you already use, including HubSpot or Salesforce.
Can I compare multiple leads at once?
Yes. Select 2 to 5 saved leads from your Saved Leads list using the checkboxes, then click Compare Selected. They appear ranked side by side, highest score first, so you can quickly see which lead actually deserves the next call. This view shows score and tier only, a full signal by signal breakdown for comparison is not available right now, since that would need the tool to save more detail per lead than it currently does.
Can I export my results?
Yes. You can download a scored lead as a CSV or PDF file to keep for your own records or share with your team.
Is there a difference between a lead scoring tool and a lead scoring calculator?
Not much in practice. A lead scoring calculator usually means a simple, formula-based version like this one, answer a few questions and get a number back right away. A lead scoring tool can mean the same thing, or it can mean something heavier built into a CRM. Score My Lead works as both, a straightforward calculator you can use standalone, without needing an existing platform.
Who is this for?
B2B founders, marketing leads, and sales teams who get inbound queries and need a fast way to decide who gets followed up with first.